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Brand
Instagram
ProjectWAVE 4 "CREATE"

Instagram WAVE 4 "CREATE" 2025

Associated creatives

GUT Mexico City
GUT Mexico CityAgency / Creative
Oruga Cine
Oruga CineProduction
Oruga Cine
Oruga CinePost Production / VFX

Tags

person recording videosmart glasses videopov recordinginstagram videoperson filming

Description

This dynamic video project for Instagram titled Wave 4 Create showcases a sequence of vibrant point-of-view shots capturing everyday activities. The footage features people recording moments hands-free, including filming food at a restaurant, walking dogs in a park, playing ping pong, and exploring outdoor urban environments. Created by GUT Mexico City with production and post-production by Oruga Cine, the video highlights spontaneous content creation using smart technology. Natural lighting and lively street or interior settings give the campaign an authentic, fast-paced social media feel.