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Instacart Woof 2025

About

Instacart’s holiday campaign, 'Woof,' illustrates the platform's delivery convenience by bridging the gap between everyday chaos and festive fantasy. The commercial shifts from a live-action setup in a living room to an expansive stop-motion winter wonderland, featuring an array of characters including a cat in a green jacket and a bustling toy train. Developed by Local Produce with production support from RadicalMedia US and Starburns Industries, the film integrates live-action technique with intricate stop-motion animation. Post-production and VFX were managed by Local Produce, radioaktive film, Starburns Industries, and Swing Shift Post, while the audio landscape was crafted by Boom Box Post and Department of Music.

Brand

Instacart

Credits

Local Produce
Agency / Creative
Local Produce
Post Production / VFX
RadicalMedia US
Production
radioaktive film
Post Production / VFX
Starburns Industries
Production

Industries

E-commerce Platforms

Styles

HorizontalCommercialCleanPolished

Techniques

Animation
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