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Instacart Woof 2025

About

This holiday commercial for Instacart opens in a warmly lit living room where a woman discovers that Christmas decorations and treats are scattered across the floor. She uses her phone to order replacements through the Instacart app, triggering a transition into a stop-motion winter wonderland. An orange cat wearing sunglasses and a green jacket oversees a toy train pulling green Instacart delivery bags. Stop-motion mice and animals race across snowy landscapes and sled down hills past decorated Christmas trees. The narrative blends live-action acting with intricate stop-motion animation and product placement to highlight festive delivery convenience.

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Background

Living Room

Context

TVC / TV Commercial