Instacart
Sea Shanty
Brand
ProjectSea Shanty
Date
Apr 2026
Description
Instacart’s Sea Shanty campaign shifts from a quiet domestic kitchen setting to the high seas, juxtaposing ingredient preparation with a comedic nautical performance. The commercial features a group of fishermen hauling in a catch while singing aboard a vessel, drawing a direct line between fresh food delivery and the source of the product. Produced by Epoch Films with agency BBDO Chicago and production service from Skin and Bones Film Company Inc., the spot leans into cinematic lighting and dynamic live-action cinematography to transition between the kitchen and the ocean.
Style
Horizontal, Action, Cinematic
Industries
Grocery
Background
Living Room
Context
TVC / TV Commercial
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