Instacart: Sea Shanty
Brand
Date
Apr 2026
Description
Instacart brings a humorous edge to grocery delivery in the Sea Shanty campaign. The narrative bridges the gap between home cooking and the source of fresh ingredients, contrasting a quiet kitchen scene with a spirited, stormy nautical performance. Produced by Epoch Films with agency support from BBDO Chicago, the work leans into dynamic live-action cinematography and cinematic lighting to bridge these two environments. The spot highlights the grocery delivery experience by layering a theatrical seafaring aesthetic over domestic preparation.
Style
Horizontal, Action, Cinematic
Industries
Background
Living Room
Context
TVC / TV Commercial
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