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Brand
Instacart
ProjectSea Shanty

Instacart Sea Shanty 2026

Associated creatives

BBDO Chicago
BBDO ChicagoAgency / Creative
Epoch Films
Epoch FilmsProduction
Skin and Bones Film Company Inc.
Skin and Bones Film Company Inc.Production Service

Tags

elderly woman cooking in kitchenelderly woman cookingelderly womanwoman cookingkitchen interiorfishfresh fishsmartphone with instacart appinstacart appsmartphonegroup of fishermen on boatgroup of fishermenfishermen on boatfishing boatstormy ocean

Description

This commercial video for Instacart titled Sea Shanty opens in a domestic kitchen where an elderly woman inspects ingredients before opening her refrigerator. The scene then transitions dramatically to a stormy ocean where a group of fishermen in yellow foul-weather gear sing and haul in fresh fish on a wooden boat named The Instacart. The commercial blends kitchen preparation with comedic nautical performance, showcasing fresh fish delivery concepts. Produced by Epoch Films with agency BBDO Chicago, the video utilizes cinematic lighting and dynamic live-action cinematography.