The brand identity for Cocolab establishes a vibrant, high-energy visual system for their oral care line. Designed by Wedge, the identity leans into a modular aesthetic that balances clean commercial studio photography with kinetic typography and bold color blocking.
The project features an extensive color palette spanning hues like sunny yellow, nature green, and fuchsia pink. Across both static and motion assets, the work utilizes clean typography and minimalist compositions to showcase packaging designs, ranging from floss boxes to toothpaste tubes. The visual language integrates playful graphic elements, including 3D renders and motion graphics, to present a modern and approachable identity.
