Cocolab
Brand Identity
Nov 2025
Cocolab’s comprehensive brand identity project defines a vibrant, modern visual language for their range of oral care products. The design system leans into a high-contrast color palette, pairing bold hues like Fuchsia Pink, Nature Green, and Sunny Yellow with clean, minimalist studio photography. The aesthetic bridges the gap between functional product packaging and playful lifestyle imagery, utilizing kinetic typography and 3D rendering to establish a distinct brand presence. Developed by the team at Wedge, the identity incorporates a cohesive system of graphic elements, including detailed product boxes and color-swatched motion graphics. The design emphasizes clarity through minimalist compositions and structured typography, creating a versatile look that scales across both static commercial visuals and dynamic motion sequences.
Horizontal, Commercial, Clean
White Seamless
