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BrandIndigo
ProjectBrand Identity
Large outdoor billboard on a city building displaying an orange panel with Indigo logo and text beside a portrait of a person reading a book

Indigo Brand Identity 2022

Associated creatives

Wedge
WedgeGraphic Design

Tags

outdoor billboardbillboard advertisingindigo billboardbillboard adperson reading bookreading bookperson readingyoung person readingtypography billboardbrand identity billboard

Description

A large outdoor billboard is mounted on the brick exterior of an urban building surrounded by multi-story city architecture. The billboard features a split design with a vibrant orange panel on the left containing the Indigo logo and pink typography that reads Open a new chapter. The right panel displays a portrait of a young person with dark curly hair looking down and reading an open book. Small spotlight fixtures line the top edge of the billboard structure above the display.

Style

Horizontal, Commercial, Clean

Color

Burnt Orange (50%)
Pure White (50%)

Background

Street

Context

Out of Home (OOH)