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BrandIMMI
ProjectBrand Identity
Close-up product packaging and instruction card for IMMI brand identity featuring bold typography on tan paper.

IMMI Brand Identity 2022

Associated creatives

Oddity
OddityGraphic Design

Tags

immi brand identityimmi packagingbrand identityproduct packaginginstruction cardtypography design

Description

This close-up image showcases the brand identity and packaging design for IMMI, created by Oddity. A tan paper instruction card bearing bold, sans-serif typography takes center stage, reading "WELCOME TO THE WORLD OF IMMI" alongside setup steps and digital watch screen guides. Cylindrical metal product tins with minimalist branding sit in the background, resting on a deep brown surface. The composition utilizes clean lighting and a warm color palette, emphasizing tactile paper textures and precise graphic layout.

Style

Artistic, Vertical, Warm, Clean, Tactile

Techniques

Typography

Industries

Consumer Electronics

Color

Camel (70%)
Jet Black (30%)

Context

Advertising Campaign