ILP: Cats
Brand
Date
Jun 2026
Description
ILP’s Cats commercial project showcases a dynamic feline journey through a series of clear, suspended architectural tubes. Produced as a live-action commercial, the piece highlights the cat’s movement within a bright, expansive warehouse space. Post-production and VFX were managed by Daniel Fletcher, who utilised clean, horizontal camera angles to track the cat as it navigates the transparent conduit system. The project maintains a minimalist aesthetic, prioritising the relationship between the subject and the structured environment.
Style
Horizontal, Commercial, Clean
Color
Medium Grey
Cream
Background
Warehouse
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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