ILP
Cats
Brand
ProjectCats
Date
Jun 2026
Description
ILP’s Cats commercial campaign centres on a feline navigating a transparent conduit system suspended within a bright, open-plan warehouse. The production utilises a clean, minimalist aesthetic that highlights the geometric complexity of the plastic structure against the sparse industrial backdrop. With post-production and VFX by Daniel Fletcher, the live-action footage employs dynamic camera work to follow the cat’s movement through the various loops and twists of the installation.
Style
Horizontal, Commercial, Clean
Color
Medium Grey
Cream
Background
Warehouse
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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