ICON Magazine Mena Flower Power 2025

Description

This striking black and white fashion editorial for ICON Magazine Mena is part of the Flower Power project, photographed by Jake Terrey. The image features a male model wearing a dark, fur-trimmed winter coat over dark trousers, adorned and surrounded by delicate floral arrangements crafted by set designer Egor Andryushin. Grooming by Mauro Hernan brings a sleek finish to the subject, while production was handled by Fatima Mourad. Set against a minimalist grey background, the studio lighting emphasizes the rich textures of the coat and the intricate, cloud-like floral elements held in both hands and encircling the head.