Icon Magazine Australia

Jan 2023

Jump Shot is a fashion editorial series for Icon Magazine Australia that explores the intersection of high-concept apparel and rugged urban environments. The project leans into sharp color-blocking and geometric compositions, utilizing vibrant basketball courts and weathered architectural backdrops to frame a range of seasonal textures. Creative directors Justin Woo and Marne Schwartz lead the visual narrative, which balances raw, industrial settings—marked by graffiti and distressed concrete—with polished product styling. The series features photographer Vladimir Marti, whose work frequently employs analogue film and high-contrast natural light to emphasize the tactile details of the clothing, from metallic leather and shearling outerwear to intricate embroidery. Across both monochrome and saturated palettes, the editorial captures dynamic movement and contemplative portraiture. The project includes talent Remi Beugnez, with production support from Jean Marc Mondelet and Jean Luc Amarin.

Editorial, Vertical

Natural light

Editorial