ICON America

Mar 2026

In the striking campaign titled Damson Idris And The Power of No, ICON America leans into a sophisticated fusion of athletic energy and high-end editorial minimalism. Captured through the lens of photographer Quentin De Briey, the project features actor Damson Idris in a series of intimate and dynamic portraits that move seamlessly between cinematic poise and kinetic movement. The creative execution hinges on a mastery of light, utilizing everything from atmospheric 35mm film textures and low-key chiaroscuro to crisp studio strobe setups that highlight the meticulous styling by Gro Curtis. Whether Idris is framed in a moody, smoke-filled close-up or balancing a soccer ball in tailored trousers and a cream-colored blazer, the imagery maintains a cohesive sense of refined cool. The collaboration with set designer Sati Leonne and hair stylist Liz Taw ensures that every frame, whether set against a neutral, seamless grey backdrop or a vibrant pop of orange, feels deliberate and polished. By pairing the fluidity of movement with static, contemplative portraiture, the project creates a visual narrative that elevates the brand, positioning the subject as a figure of both effortless style and substance. The result is a series of portraits that function as a study in contrast, perfectly balancing formal attire with a playful, athletic undertone that resonates within the contemporary fashion and lifestyle landscape.

Editorial, Vertical

Natural light