Hyundai: 'WAH is the Word' DC
Brand
Date
Jan 2023
Description
Hyundai presents 'WAH is the Word', a cinematic commercial spot that navigates between immersive underwater sequences and static, light-filled interior settings. The production leans into a moody aesthetic, using high-contrast compositions and dramatic natural light to frame the vehicle. The project was developed by agency INNOCEAN Canada and produced by Asymetric. Post-production and visual effects work was handled by FORT and Alter Ego, with sound design and music provided by Vapor Music and editing by Outsider Editorial.
Style
Horizontal, Cinematic, Moody
Techniques
Underwater, Natural light
Industries
Background
Ocean
Context
Brand Film / Corporate Video
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