Hyundai The Big Trip 2024

Description

This video advertisement for Hyundai titled The Big Trip showcases electric vehicles driving across a vast, dusty red dirt road in the Australian outback. The commercial features aerial landscape shots of desert terrain, close-ups of vehicle badging, and footage of travellers camping and drinking coffee near their vehicles. Natural daylight and warm sunset colour grading highlight the remote scenery and rugged environment. The campaign was created by creative agency Innocean Australia and production company Finch.