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Brand
HUGO
ProjectHUGO Spring 2025 Lookbook
Black male model wearing dark sunglasses, an open black jacket, and a white plaid shirt against an off-white background.

HUGO HUGO Spring 2025 Lookbook 2025

Associated creatives

William Arcand
William ArcandPhotographer
Gro Curtis
Gro CurtisFashion Editor/Stylist
Kenny Campbell
Kenny CampbellMakeup Artist
Benedikt Verheyen
Benedikt VerheyenCasting Director
Julie Sinios
Julie SiniosCasting Director
Monika Domarke
Monika DomarkeCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Ellis Ahn
Ellis AhnModel
Hollow Touete
Hollow ToueteModel
Ine Michelmann
Ine MichelmannModel
Théo le Grelle
Théo le GrelleModel

Tags

black man in sunglassesblack manman in sunglassesblack jacketcollared jacketplaid shirtplaid button down shirtcheck shirtblack sunglassessunglasses

Description

A close-up portrait of a model for the HUGO Spring 2025 lookbook, photographed by William Arcand and styled by Gro Curtis. The subject wears dark rectangular sunglasses, an open black collared jacket featuring a HUGO logo chest badge, and a white grid-plaid button-down shirt. A silver necklace chain and a gold signet ring on his right hand provide subtle metallic accents against the dark apparel. Soft, diffused lighting illuminates the scene against a neutral, minimal studio backdrop.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (60%)
Off-White (30%)

Background

Grey Seamless, Education Building

Context

Lookbook