Huch

Apr 2022

The Huch brand identity project establishes a visual language centered on the theme of 'living small,' emphasizing connection to the outdoors through a clean and minimalist lens. Developed by Christopher Doyle & Co., the identity system leans into natural photography of forest and mountain landscapes, punctuated by bold yellow serif typography that creates a stark, graphic contrast against earthy, organic backgrounds. The visual approach uses cinematic drone footage and atmospheric stills to evoke themes of travel and escape. Across billboard advertisements, product packaging, and outdoor posters, the design maintains a consistent aesthetic that pairs rustic textures with refined, legible messaging. Copywriting by Cat Wall provides a clear, concise narrative voice that complements the project’s focus on simplicity and quiet wilderness exploration.

Horizontal, Commercial, Clean

Advertising Campaign