Huch: Brand Identity

Apr 2022

The brand identity for Huch establishes a visual language centered on the concept of 'Live small,' balancing clean graphic design with atmospheric, outdoor-focused imagery. Created by Christopher Doyle & Co. with copywriting by Cat Wall, the project applies a consistent aesthetic across digital and physical touchpoints, including outdoor billboards, posters, and product-specific marketing materials. The work leans into a minimalist approach, utilizing bold, yellow serif typography as a primary anchor against high-contrast, moody forest landscapes and rustic environmental photography. This visual system is applied across both static print media and cinematic video, incorporating techniques such as drone footage and natural light composition to evoke themes of travel and escape.

Horizontal, Commercial, Clean

Advertising Campaign