Huch Brand Identity 2022

Description

This brand identity project for Huch features a striking product shot of an orange safety matchbox with bold yellow serif typography placed next to an atmospheric photograph of a nighttime campfire. Sparks rise from the burning logs nestled within a ring of dark stones against a twilight forest background. The clean product presentation on a pale backdrop contrasts sharply with the rustic, textured outdoor scene. Graphic design by Christopher Doyle & Co. with copywriting by Cat Wall.