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BrandHuch
ProjectBrand Identity
An orange matchbox with yellow typography next to a nighttime campfire with rising sparks in a forest

Huch Brand Identity 2022

Associated creatives

Christopher Doyle & Co.
Christopher Doyle & Co.Graphic Design
Cat Wall
Cat WallCopywriting

Tags

orange matchboxmatchboxsafety matchescampfirefireburning logssparks

Description

This brand identity project for Huch features a striking product shot of an orange safety matchbox with bold yellow serif typography placed next to an atmospheric photograph of a nighttime campfire. Sparks rise from the burning logs nestled within a ring of dark stones against a twilight forest background. The clean product presentation on a pale backdrop contrasts sharply with the rustic, textured outdoor scene. Graphic design by Christopher Doyle & Co. with copywriting by Cat Wall.

Style

Horizontal, Commercial, Clean, Graphic

Color

Burnt Orange (60%)
Golden Yellow (40%)

Context

Advertising Campaign