Houdini Sportswear: PWF25 Magazine
Brand
Date
Sep 2025
Description
PWF25 Magazine presents a comprehensive editorial feature centered on the collaboration between Houdini Sportswear and Demon. Under the creative direction of Matija Gabrilo, the layout balances technical mountaineering hardware and performance footwear with detailed brand storytelling. The editorial spreads lean into a minimalist design aesthetic, utilizing a stark monochrome palette and high-contrast typography to structure the narrative. The visuals transition between clean, high-key studio product photography and raw outdoor imagery captured in foggy, mountainous terrain, emphasizing both the functional components of the gear and the environments for which it is designed.
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