Houdini Sportswear
PWF25 Magazine
Brand
ProjectPWF25 Magazine
Date
Sep 2025
Description
The PWF25 Magazine editorial spread features a collaboration between Houdini Sportswear and Demon, focusing on technical outdoor performance and mountaineering heritage. Art directed by Matija Gabrilo, the layout balances clean minimalist design with high-contrast monochrome photography of technical footwear and climbing hardware. Techniques including refined typography and graphic compositions define the project, which frames rugged terrain imagery against stark white space. The editorial work emphasizes a functional, modern aesthetic while detailing brand material technology through a structured layout.
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