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Myers & Briggs Foundation

Brand Identity
Date

Apr 2023

Description

The brand identity for the Myers & Briggs Foundation establishes a cohesive visual language across both physical collateral and digital touchpoints. The system relies on a restrained palette, precise typography, and a recurring geometric flower emblem to anchor the organization's corporate aesthetic. Designed by Parker with photography by Ben Lindbloom, the project spans from printed business stationery and editorial book design to motion-led interface animation. The execution leverages clean, minimalist design principles and motion graphics to translate psychological assessment frameworks into a modern, accessible interface. Whether presented as static 3D renders or live-action UI illustrations, the work maintains a professional, editorial tone suitable for its corporate setting.

Style

Commercial, Clean, Horizontal

Context

Brand Film / Corporate Video

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