The brand identity for the Myers & Briggs Foundation establishes a cohesive visual language across both physical and digital touchpoints. The project translates complex psychological assessment frameworks into a refined corporate aesthetic, anchored by a signature geometric floral emblem and a minimalist typographic system.
The identity is executed through a series of collateral pieces, including stationery, printed publications, and structured web interfaces. Graphic designer Parker and photographer Ben Lindbloom worked to balance a restrained color palette with warm, tactile material textures, such as polished wood and natural fabrics. Techniques including 3D render / CGI and motion graphics unify the branding, ensuring clarity and readability across mobile applications and large-scale digital displays.
