Hoka: TOGETHER
Brand
Date
Jul 2025
Description
Hoka presents 'TOGETHER', a cinematic commercial campaign produced in collaboration with agency Anomaly LA. The project employs a moody, nocturnal aesthetic, shifting between intimate indoor settings and stark outdoor environments. Utilizing live-action technique and dramatic low-key lighting, the film focuses on atmospheric storytelling. The narrative sequences move from dimly lit domestic spaces to dark, rural roads, emphasizing textures and sharp close-ups of the brand's running shoes and performance apparel.
Style
Horizontal, Cinematic, Moody, Gritty
Industries
Context
TVC / TV Commercial
Associated creatives
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