Hoka: Together we fly higher

Sep 2025

Hoka presents 'Together we fly higher', a commercial campaign that explores the intersection of movement and stillness. The project traverses a variety of environments, from nocturnal forest paths to intimate indoor spaces, documenting the journey of diverse travellers and runners. Developed in collaboration with Anomaly and produced by Superprime Films, the piece employs cinematic framing and low-key lighting to emphasize the preparation and endurance associated with the brand's apparel and footwear. The visual direction leans into a documentary-inspired tone, utilizing warm lantern illumination and deep shadows to establish a moody aesthetic throughout the narrative.

Horizontal, Cinematic, Moody, Warm

Forest

Brand Film / Corporate Video