Hoka: Together
Brand
Date
Jul 2025
Description
Hoka presents 'Together,' an atmospheric campaign that explores quiet moments of transition through a series of cinematic vignettes. The film moves through dimly lit indoor and outdoor settings, capturing characters navigating night-time environments in moody illumination. Produced by Superprime Films, the project utilizes live-action technique and natural light to frame its focus on athletic footwear and apparel. Post-production for the campaign was handled by Final Cut US and Trafik, with sound design by Barking Owl and creative development by Anomaly.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Natural light
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
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