Hoka Noah 2025

About

Hoka highlights the intersection of personal narrative and athletic endurance in this documentary-style campaign featuring Dutch national champion runner Noah Schutte. The film documents Schutte’s training regimen, moving between urban city streets and the expansive landscapes of reservoir dams. The project captures the athlete in performance apparel, utilising a clean, live-action aesthetic and natural light to focus on the technical rigour of the sport. The production was managed by Stink Films, with Stink Studios overseeing creative, agency, and post-production duties, supported by Priory Post for additional VFX and Studio Uno Mas for the soundscape.