Hoka: Noah
Brand
Date
Aug 2025
Description
Hoka highlights the intersection of personal narrative and athletic endurance in this documentary-style campaign featuring Dutch national champion runner Noah Schutte. The film documents Schutte’s training regimen, moving between urban city streets and the expansive landscapes of reservoir dams. The project captures the athlete in performance apparel, utilising a clean, live-action aesthetic and natural light to focus on the technical rigour of the sport. The production was managed by Stink Films, with Stink Studios overseeing creative, agency, and post-production duties, supported by Priory Post for additional VFX and Studio Uno Mas for the soundscape.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Powder Blue
Jet Black
Background
Road
Context
Brand Film / Corporate Video
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