Hoka: Mach X
Brand
Date
Sep 2023
Description
Hoka presents the Mach X in a dynamic campaign that emphasizes the shoe’s performance capabilities through a series of energetic urban running sequences. The film uses fast-paced motion and tracking shots to frame the product within diverse neighborhood backdrops, highlighting a focus on agility and speed. Developed with creative support from Anomaly NY and production by Juice and ProdCo, the commercial employs live-action technique alongside refined post-production. Visual effects and sound design from Mathematic, Trafik, and Ballad further underscore the rhythmic, high-intensity atmosphere of the run.
Style
Horizontal, Commercial, Action
Techniques
Slow motion
Industries
Color
Powder Blue
Pure White
Golden Yellow
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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