Hogan

Mar 2026

The latest HOGAN S/S 26 campaign masterfully bridges the gap between urban reality and polished studio aesthetic, grounding luxury fashion within a tactile, relatable context. Captured through the lens of photographer Amit and under the guiding vision of director Robert Nethery, the collection channels a sophisticated yet accessible energy that leans into contemporary street-style sensibilities. Fashion editor and stylist Veronique Didry curates a wardrobe of lightweight windbreakers, sharp tailoring, and the brand's signature platform footwear, creating a cohesive visual narrative that balances tradition with modern minimalism. The imagery relies heavily on natural light to define silhouettes, with warm, directional sunbeams playing across textured stone architecture and crisp, neutral studio backdrops alike. Hair stylist Mari Ohashi and makeup artist Mathias van Hooff ensure a clean, precise aesthetic that complements the collection's refined, understated focus. With models Edoardo Duse and Maya Vozhdaeva at the forefront, the campaign elevates everyday movement into a high-end commercial experience. By contrasting the kinetic, sun-drenched outdoor sequences with disciplined, editorial-style portraiture, the project emphasizes both the fabric quality and the versatility of Hogan's latest offerings. The result is a balanced study in luxury fashion that feels simultaneously timeless and immediate, proving that the most resonant campaigns are often those that find profound beauty in the intersection of careful craft and authentic, everyday life.

Commercial

Natural light

Luxury Fashion Houses, Fashion