HOFF: Brand Identity
Brand
Date
Sep 2021
Description
This brand identity project for HOFF establishes a vibrant visual language across a series of fashion editorials and commercial assets. The work centers on footwear through a lens of saturated color, utilizing bold contrasts to highlight sneaker construction and patterned outsoles. Executed with clean studio lighting, the campaign leans into a minimalist aesthetic. Graphic design by Naranjo-Etxeberria and copywriting by Álvaro Talarewitz anchor the creative direction, pairing structural props and dynamic poses to emphasize the brand's graphic identity.
Style
Clean, Editorial, Vertical, Saturated
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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