HOFF
Brand Identity
Sep 2021
This brand identity project for HOFF establishes a vibrant visual language rooted in footwear and fashion. The series utilizes a clean studio aesthetic to focus on bold graphic design, emphasizing the textured soles and intricate patterns of the brand's sneakers against high-contrast, saturated backdrops. Creative direction throughout the series leans into dynamic perspectives and low-angle framing. With graphic design by Naranjo-Etxeberria and copywriting by Álvaro Talarewitz, the work integrates color-blocked styling and architectural props to highlight material textures. The output follows a minimalist, commercial approach to showcase the footwear through a series of editorial-style portraits.
Clean, Editorial, Vertical, Saturated
Footwear
White Seamless
Advertising Campaign
