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BrandHOFF
ProjectBrand Identity
Person wearing shiny black trousers, blue socks, and brown sneakers against an orange background

HOFF Brand Identity 2021

Associated creatives

Naranjo-Etxeberria
Naranjo-EtxeberriaGraphic Design
Álvaro Talarewitz
Álvaro TalarewitzCopywriting

Tags

person wearing sneakerssneakersbrown sneakerssuede sneakersblack trousersshiny trouserspatent trousersblue sockssocks

Description

This brand identity campaign image for HOFF features a stylised composition focusing on a person wearing glossy black patent trousers, vibrant blue socks, and beige-and-brown suede sneakers. The model's legs are posed dynamically against a solid, warm orange background, with one foot raised to display the patterned sole of the shoe. The shot is captured in a clean studio setting with even, direct lighting that emphasises the glossy and textured surfaces of the apparel.

Style

Editorial, Vertical, Saturated, Warm

Industries

Footwear

Color

Jet Black (50%)
Royal Blue (30%)
Camel (20%)

Background

Solid Colour

Context

Advertising Campaign