HOFF Brand Identity 2021

About

This brand identity campaign image for HOFF features a stylised composition focusing on a person wearing glossy black patent trousers, vibrant blue socks, and beige-and-brown suede sneakers. The model's legs are posed dynamically against a solid, warm orange background, with one foot raised to display the patterned sole of the shoe. The shot is captured in a clean studio setting with even, direct lighting that emphasises the glossy and textured surfaces of the apparel.