ADG LAUS AWARDS: Brand Identity
Brand
Date
Mar 2022
Description
The ADG Laus Awards brand identity project, designed by Naranjo-Etxeberria, establishes a rigorous editorial language across a diverse collection of print and collateral assets. The system leans into a clean, minimalist aesthetic characterized by precise grid structures and a strong focus on typographic hierarchy. Spanning book covers, magazine spreads, and event apparel, the identity utilizes monochrome palettes punctuated by occasional bold accents. The execution highlights various production techniques including emboss & deboss and screen print / silkscreen applications, maintaining clarity through stark contrast and structured metadata layouts.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Typography
Industries
Color
Jet Black
Pure White
Background
Paper Texture
Context
Editorial
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