ADG LAUS AWARDS

Mar 2022

The ADG Laus Awards brand identity, developed by Naranjo-Etxeberria, establishes a rigorous editorial system for the organization’s annual communications and publication series. The project leverages a disciplined approach to typographic hierarchy, utilizing clean minimalist layouts that integrate dense information with structured grid systems. Beyond standard editorial spreads, the identity encompasses a range of collateral, including event apparel and book packaging. The design language features a deliberate use of monochrome palettes, offset by occasional vibrant accents, and incorporates tactile details such as perforated elements and debossed paper textures. The overall execution reflects an emphasis on graphic clarity and typographic precision within a media and entertainment context.

Editorial, Horizontal, Clean, Minimalist

Typography

Digital Media & Publishers

Paper Texture

Editorial