H&M Swimwear red drop 2025

About

Model Jill Kortleve reclines in a studio setting for an H&M swimwear campaign, titled Swimwear red drop. She wears a two-piece burgundy bikini featuring scalloped edges and a central ring detail. Her dark hair flows loosely, and several tattoos are visible on her arms. The shot is captured on a seamless white backdrop with soft, direct lighting that highlights the swimwear and natural skin tones. Mark Rabadan photographed the session, with art direction by Elin Hagstrom, hair by Ali Pirzadeh, and makeup by Regina Törnwall.