H&M Swimwear red drop 2025

Description

A close-up black and white portrait features model Jill Kortleve seated and looking directly into the lens. She wears a black sleeveless top, with delicate tattoos visible across her right arm including an angel and a butterfly. Her dark hair is styled slicked back away from her face, emphasizing a natural makeup look. Captured on monochrome analogue film, the frame shows subtle emulsion grain and soft gradient shading against an uncluttered white studio backdrop.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film

Industries

Swimwear

Color

Background

White Seamless

Context

Advertising Campaign