H&M: H&M Studio Pre-Summer Capsule
Brand
Date
Jun 2025
Description
The H&M Studio Pre-Summer Capsule campaign features a series of fashion editorials shot on-location along a rugged coastline. Photographed by Purienne, the images showcase a range of metallic and shimmering apparel, with model Jenn du Puy set against natural sandstone rock formations and coastal vistas. The imagery utilizes analogue film techniques and natural light to establish a warm, sun-drenched aesthetic. Throughout the series, the composition leans into golden hour illumination and hard light, creating distinct shadows that highlight the textures of both the garments and the surrounding landscape.
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