H&M H&M Studio Pre-Summer Capsule 2025

Description

Model Jenn du Puy poses for the H&M Studio Pre-Summer Capsule campaign photographed by Purienne. She is captured wearing a sheer, glittering knit high-neck cover-up draped over black bikini bottoms, holding the textured fabric outward along her side. Warm directional light highlights the luminous gold knit against a deeply shadowed natural backdrop, creating a sensual and tactile lookbook aesthetic.

Style

Editorial, Vertical, Sensual, Warm, Grainy

Techniques

Analogue / film

Industries

High Street Fashion

Color

Context

Advertising Campaign