Brand
H&M H&M Studio Pre-Summer Capsule 2025
Associated creatives
Tags
Description
Jenn du Puy poses in profile against warm, rugged sandstone cliffs in an outdoor desert landscape. Captured by Purienne for the H&M Studio Pre-Summer Capsule campaign, she wears statement sunglasses with reflective metallic accents. Direct low-angle sunlight generates a brilliant lens flare and sunburst effect that illuminates her hair texture and facial contours.
Style
Editorial, Horizontal, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Camel (50%)
Off-Black (30%)
Background
Desert
Context
Advertising Campaign