H&M H&M Studio Pre-Summer Capsule 2025

Description

Model Jenn du Puy poses in side profile wearing a shimmering gold cutout one-piece swimsuit for the H&M Studio Pre-Summer Capsule campaign, captured by photographer Purienne. She holds one arm raised above her head against an eroded pale sandstone rock formation beneath a clear blue sky. The image features Purienne's signature warm analogue film aesthetic with visible organic grain and direct natural sunlight.

Style

Editorial, Vertical, Sensual, Grainy

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Background

Rocky Coast

Context

Advertising Campaign