Brand
H&M H&M Studio Pre-Summer Capsule 2025
Associated creatives
Tags
Description
Model Jenn du Puy kneels on the sand wearing a black bikini and dark sunglasses against a textured, sunlit sandstone rock formation. Photographed by Purienne for the H&M Studio Pre-Summer Capsule, the composition features natural direct sunlight and deep diagonal shadows across the sandy ground. Her pose highlights the minimalist black swimwear, styled with loose, beach-textured hair in an arid coastal setting.
Style
Editorial, Horizontal, Sensual, Warm
Techniques
Analogue / film, Hard Light
Industries
Swimwear
Color
Off-Black (60%)
Chocolate (40%)
Background
Sandy Beach
Context
Advertising Campaign