H&M
H&M Move
Brand
ProjectH&M Move
Date
May 2024
Description
H&M Move presents a series of portraits showcasing a collection of youth activewear. The project features a range of athletic apparel, including zip-up track jackets, graphic t-shirts, and coordinated cycling sets, rendered with a commercial aesthetic. Captured by photographer Joel Rhodin, the series utilizes soft lighting and clean, minimalist compositions against neutral studio backgrounds. The imagery focuses on the movement and texture of the athletic fabrics, with styling elements such as terrycloth headbands and technical piping throughout.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Sportswear
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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