H&M H&M Move 2024

About

A close-up studio portrait photographed by Joel Rhodin for the H&M Move activewear campaign. The subject, a young girl with brown hair swept by wind across her face, looks directly over her shoulder toward the camera. She is styled in a white terrycloth athletic headband paired with a bright royal blue racerback tank top detailed with white piping. The image features soft, clean studio lighting set against an unbroken white seamless background.