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  • ·H&M Move Sportswear Campaign by Joel Rhodin
Brand
H&M
ProjectH&M Move
Young girl looking over her shoulder wearing a white sports headband and blue athletic tank top against a white background.

H&M H&M Move 2024

Associated creatives

Joel Rhodin
Joel RhodinPhotographer

Tags

young girl in sportswearyoung girlgirl in sportswearwhite athletic headbandwhite headbandblue athletic tank topblue tank topsportswear top

Description

A close-up studio portrait photographed by Joel Rhodin for the H&M Move activewear campaign. The subject, a young girl with brown hair swept by wind across her face, looks directly over her shoulder toward the camera. She is styled in a white terrycloth athletic headband paired with a bright royal blue racerback tank top detailed with white piping. The image features soft, clean studio lighting set against an unbroken white seamless background.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Cobalt (50%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign