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Brand
H&M
ProjectH&M Move
Two models pose in matching bright blue H&M Move athletic jackets, shorts, and white sneakers against a neutral grey studio backdrop.

H&M H&M Move 2024

Associated creatives

Joel Rhodin
Joel RhodinPhotographer

Tags

hm moveblue bomber jacketblue jacketblue athletic jacketblue bike shortsblue cycling shortswhite basketball shortswhite athletic shortstwo young modelstwo models

Description

Photographed by Joel Rhodin for H&M Move, two young models pose back-to-back in coordinated bright blue athletic wear against a seamless neutral studio backdrop. The model facing forward wears a zip-up blue bomber jacket paired with matching blue cycling shorts, tall white tube socks with blue stripes, and white low-top sneakers. The second model faces away, displaying a blue sweatshirt with white 'PLAY FAIR 10' typography across the back, styled with relaxed white basketball shorts. Soft studio illumination provides balanced, clean highlights across the saturated blue activewear.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Sky Blue (60%)
Pure White (30%)

Background

Grey Seamless

Context

Lookbook