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Brand
H&M
ProjectH&M Move
Young girl wearing a bright red zip-up track jacket with white sleeve stripes and matching red shorts against a studio backdrop.

H&M H&M Move 2024

Associated creatives

Joel Rhodin
Joel RhodinPhotographer

Tags

red track jacketred jackettrack jacketred sportsweargirl wearing red tracksuitgirl wearing track jacketred athletic shortsred biker shorts

Description

A studio portrait for H&M Move photographed by Joel Rhodin, showcasing youth activewear. The young girl poses facing forward, wearing an oversized bright red zip-up track jacket detailed with white racing stripes along the sleeves and a round graphic crest on the chest. She wears matching red athletic biker shorts beneath. The portrait is framed vertically against a neutral off-white seamless studio backdrop with clean, soft studio lighting.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Scarlet (80%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign