
H&M H&M Move 2024
Associated creatives
Tags
Description
A close-up studio portrait of a young boy wearing a white athletic crewneck t-shirt featuring a striped graphic print of the number 33 on the chest. The subject features short twisted dreadlocks and looks directly at the camera with a neutral expression. High-key, diffused studio lighting creates an even exposure with soft shadowing across the face and shoulders against a pure white seamless background. Photographed by Joel Rhodin for H&M Move.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Sportswear
Color
Pure White (70%)
Jet Black (30%)
Background
White Seamless
Context
Advertising Campaign
