H&M: H&M Lookbook by Maya Skelton
Brand
Date
Jun 2024
Description
Photographer Maya Skelton captures a series of editorial portraits for the latest H&M lookbook, focusing on seasonal denim staples. The campaign leans into a minimalist aesthetic, utilizing clean, soft studio lighting to highlight the textures and varying washes of the featured apparel. The series features model Anneta Popova, styled with natural makeup by Linda Öhrström and hair styling by Linda Shalabi. The compositions maintain a consistent vertical format across the set, emphasizing the clean lines of the high street fashion collection against seamless studio backdrops.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Color
Denim
Background
White Seamless
Context
Lookbook
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