H&M
H&M Lookbook by Maya Skelton
Jun 2024
Photographer Maya Skelton captures the latest H&M seasonal lookbook, focusing on the versatility of denim across a range of high street silhouettes. The series features model Anneta Popova in a collection of coordinated sets, cropped jackets, and wide-leg fits, leaning into a minimalist commercial aesthetic. Defined by a clean and consistent visual language, the project utilizes soft light and seamless studio backdrops to highlight the fabric textures and garment construction. Supporting the imagery, Linda Shalabi provides hair styling while Linda Öhrström delivers minimal makeup, maintaining a cohesive editorial focus throughout the production.
Vertical, Commercial, Clean, Minimalist
Soft Light
High Street Fashion
White Seamless
Lookbook
