H&M H&M Lookbook by Maya Skelton 2024

Description

Captured for the H&M Lookbook by photographer Maya Skelton, this studio portrait features model Anneta Popova from a side-profile perspective. She wears a structured, dark blue cropped denim jacket featuring wide cut sleeves paired with high-waisted black skinny jeans. The shot is framed vertically against an even, bright white studio backdrop with soft, clean diffusion.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook