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Model Anneta Popova standing barefoot wearing a blue denim jacket and loose light-wash jeans against a white studio background.

H&M H&M Lookbook by Maya Skelton 2024

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Description

A full-length studio lookbook portrait for H&M photographed by Maya Skelton, featuring model Anneta Popova. She stands barefoot against a seamless white studio background, wearing an oversized dark blue denim jacket layered over bare skin and high-waisted, wide-leg light blue jeans. Her strawberry blonde hair falls freely over her shoulders as she poses casually with one hand in her denim pocket. The lighting is soft and even across the frame, highlighting the contrasting washes and textures of the denim pieces.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (50%)
Sky Blue (40%)

Background

White Seamless, Residential Building

Context

Lookbook