Brand
ProjectH&M Lookbook by Maya Skelton

H&M H&M Lookbook by Maya Skelton 2024
Associated creatives
Tags
Description
A full-length studio lookbook portrait for H&M photographed by Maya Skelton, featuring model Anneta Popova. She stands barefoot against a seamless white studio background, wearing an oversized dark blue denim jacket layered over bare skin and high-waisted, wide-leg light blue jeans. Her strawberry blonde hair falls freely over her shoulders as she poses casually with one hand in her denim pocket. The lighting is soft and even across the frame, highlighting the contrasting washes and textures of the denim pieces.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Denim (50%)
Sky Blue (40%)
Background
White Seamless, Residential Building
Context
Lookbook