H&M H&M Lookbook by Maya Skelton 2024

Description

Model Anneta Popova is photographed by Maya Skelton for an H&M lookbook project. Seated on the floor against a clean white seamless backdrop, she wears a matching double-denim set featuring a classic blue denim trucker jacket with rolled cuffs and mid-wash flared jeans. The shot uses soft, diffused studio lighting that creates gentle shadows and highlights the woven texture of the denim fabric.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless, Residential Building

Context

Lookbook