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Model Anneta Popova posing in a cropped denim jacket and blue flare jeans against a white studio background for H&M.

H&M H&M Lookbook by Maya Skelton 2024

Associated creatives

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Description

Model Anneta Popova stands against a clean studio backdrop wearing an all-denim outfit for an H&M lookbook. She is styled in a cropped blue trucker-style denim jacket paired with matching medium-wash flare jeans and black pointed-toe footwear. Her hand rests behind her head with long strawberry-blonde hair falling over her shoulders. The shoot is illuminated with soft, diffused commercial studio lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (80%)

Background

White Seamless

Context

Lookbook