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Brand
H&M
ProjectH&M Lookbook by Maya Skelton
Model Anneta Popova wearing a light tank top and wide-leg blue jeans standing barefoot against a neutral studio backdrop.

H&M H&M Lookbook by Maya Skelton 2024

Associated creatives

Maya Skelton
Maya SkeltonPhotographer
Linda Shalabi
Linda ShalabiHair Stylist
Linda Öhrström
Linda ÖhrströmMakeup Artist
Anneta Popova
Anneta PopovaModel

Tags

anneta popovawide leg jeansblue wide leg jeansdenim jeansblue jeanssleeveless tank topribbed tank toptank top

Description

Model Anneta Popova poses for the H&M Lookbook shot by photographer Maya Skelton. She wears a neutral sleeveless ribbed tank top paired with high-waisted, wide-leg blue denim jeans while standing barefoot. Soft studio illumination creates even, gentle shadows across the minimalist light-grey seamless background. Makeup was styled by Linda Öhrström and hair by Linda Shalabi.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (50%)
Off-White (20%)

Background

White Seamless

Context

Lookbook