H&M: Essentials
Brand
Date
Sep 2025
Description
For the H&M Essentials collection, photographer Sarah Blais captures a series of studio portraits that highlight the relaxed tailoring and clean silhouettes of the range. Working with fashion director Hilda Sandström, the editorial project focuses on modern staples—from oversized blazers to structured knitwear—rendered through a refined, understated lens. The series features model Jiahui Zhang, with styling supported by hair stylist Yuji Okuda and makeup artist Giulia Cigarini. Utilizing a consistent palette of neutral tones and a minimalist studio backdrop, the imagery leans into soft light and clean composition to emphasize garment drape and textile detail.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
Color
Jet Black
Background
White Seamless
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