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Brand
H&M
ProjectEssentials
Model wearing an oversized striped button-down shirt and dark denim jeans standing in profile against a plain white background.

H&M Essentials 2025

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Yuji Okuda
Yuji OkudaHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jiahui Zhang
Jiahui ZhangModel

Tags

woman wearing striped shirtstriped button down shirtstriped shirtoversized button downoversized shirtdark denim jeansdenim jeansblue jeanspointed toe shoesblack shoes

Description

Shot for the H&M Essentials collection photographed by Sarah Blais, this studio portrait features a model posed against a clean white seamless backdrop. She wears an oversized grey and white vertical-striped button-up shirt paired with dark wash straight-leg denim jeans and black pointed footwear. Her dark hair is styled in a neat, slicked-back bun, complemented by natural makeup with subtle warm tones. The shot employs even, soft studio lighting to showcase the drape and volume of the relaxed tailoring.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Medium Grey (50%)
Navy (40%)

Background

White Seamless, Residential Building

Context

Editorial