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Brand
H&M
ProjectEssentials
A woman in an oversized black structured coat and black pointed-toe boots seated on a metal chair against a white background.

H&M Essentials 2025

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Yuji Okuda
Yuji OkudaHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jiahui Zhang
Jiahui ZhangModel

Tags

woman in black oversized coatblack oversized coatoversized coatblack coatblack pointed toe bootspointed toe bootsblack bootsknee high boots

Description

A woman sits forward on a minimalist metal-framed chair against a clean white seamless studio backdrop in a shot for the H&M Essentials project photographed by Sarah Blais. She wears a voluminous, structured black coat featuring broad tailored shoulders, an exaggerated collar, and an ankle-length hemline. Her outfit is paired with sheer black tights and fitted black knee-high boots with sharp pointed toes. Her hair is pulled smoothly back from her face, emphasizing a minimalist aesthetic, and the scene is lit with even, diffused studio soft lighting.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (90%)

Background

White Seamless

Context

Advertising Campaign