H&M Essentials 2025

Description

Fashion campaign imagery for H&M's Essentials collection photographed by Sarah Blais with fashion direction by Hilda Sandström. Model Jiahui Zhang poses in an oversized, double-breasted black tailored blazer against a minimalist pale studio backdrop. Soft, diffused lighting accentuates the clean silhouette of the jacket, paired with natural hair styling by Yuji Okuda and subtle makeup by Giulia Cigarini.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign