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Brand
H&M
ProjectEssentials
Model Jiahui Zhang wearing an oversized black tailored blazer against a minimalist light studio backdrop for H&M Essentials.

H&M Essentials 2025

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Yuji Okuda
Yuji OkudaHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jiahui Zhang
Jiahui ZhangModel

Tags

jiahui zhangblack tailored blazerblack blazeroversized blazerdouble breasted blazertailored jacketblack suit jacketeast asian womanwoman in black blazer

Description

Fashion campaign imagery for H&M's Essentials collection photographed by Sarah Blais with fashion direction by Hilda Sandström. Model Jiahui Zhang poses in an oversized, double-breasted black tailored blazer against a minimalist pale studio backdrop. Soft, diffused lighting accentuates the clean silhouette of the jacket, paired with natural hair styling by Yuji Okuda and subtle makeup by Giulia Cigarini.